A few years ago, animated marketing video was what looked worse, what was on all the lists of what should never be done. He was never one of the ever. Now, however, it becomes habitual and becomes a trend.
Marketing managers have discovered its value in a market where there is increasing access to content from smartphones. Animated marketing video has happened in a short space of time from being a forbidden format to being the king of content. And where will the video go in 2019?
Live streaming takes a first place:
For users of social networks, live ones are no longer rare and have begun to see them in a positive way. For brands and for companies, the time has come to understand that change and that growing interest and to take advantage of it. If live streaming is increasingly popular on social networks and if consumers are increasingly willing to see it, brands have to be able to capitalize on that interest.
As you remember in the info graphic, 80% of the respondents already prefer to see a live video of a brand that read content on that topic in their blog. This is a prediction for animated marketing video in 2019.
If live streaming is increasingly popular on social networks and if consumers are increasingly willing to see it, brands have to be able to capitalize on that interest. As you remember in the info graphic, 80% of the respondents already prefer to see a live video of a brand that read content on that topic in their blog. This is a prediction for animated marketing video in 2019.
360 videos are becoming more common:
The trends will also impact how content is served. The 360-degree video has been a potential trend for a few years now and in this case the analysis sees it as one of the keys of the year, as consumers increasingly want more immersive experiences. In this case, they can control the point of view from which they see things. This is a prediction for animated marketing videos in 2019.
Virtual reality is made with its niche:
And, as with the 360 videos, it goes with virtual reality, which will impact many sectors. It will not only come to games, but also to health, education or marketing. It is expected that the virtual reality market will move 22,400 million dollars in 2020, which will only go to linked software and hardware (the generated contents will go in separate accounts). This is a prediction for animated marketing video in 2019.
The square format, or square it up, is also gaining ground little by little and is becoming more and more successful. If we compare it with the horizontal format, the square occupies 78% more space in the Facebook News section, so it is more visible, striking and attractive, which favors the percentage of participation to increase.
If very recently the vertical video squeaked the most painted, the truth is that the user has become accustomed to it, since it is the orientation that, by default, has the screen of the mobile phone. This is the reason why vertical video should be considered one of the trends of animated marketing video 2019.
If something has triumphed the video is in the section of the tutorials. It is the perfect channel to teach anything: the “do it yourself” drinks, inevitably, from the e-learning. Tutorials and explanatory videos are highly sought-after content and can be an excellent tool for brands that need to transmit information in a clear and visual way.