What’s the number one mistake of all the mistakes that designers today tend to make: Well, it’s adding too many colors.
To avoid this using more shades is most advisable. Here’s how you can do that.
Color schemes affect understanding
a bruise on the arm may be bluish black or blackish blue! If the color of an orange is orange then what is the color of a carrot?
It’s all about the vast spectrum of uncertainty, subjectivity and perception when it comes to selecting colors for art and design. Through this post, we seek to provide some sort of order to the chaos and some defined form to conduct you in picking colors and creating color schemes for your Custom Infographic Design.
Subjective as the subject itself may be, it’s the universal truth that colors affect moods, perceptions and add structure to our content. This claim is well-backed with tons of psychological research. Hence, choosing the right color scheme is necessary to enhance the effectiveness of the message that is to be put across.
Remember, though, like all things beautiful there’s a thin line between having an array of colors that would be a sight for the eyes and using too many colors that would actually give sore eyes. As we move ahead, we’ll provide some cool tips and tricks and best practices to achieve the former rather than the latter.
Keep in mind the following general rules before moving on to the meatier details:
Stick to 2 primary colors, and not more than 4 colors. A little is always better than a lot.
Pick only 1 or 2 main colors (clear and bold), while rest should be subtle and warm, complementary colors.
When the temptation arises to add more colors, don’t give in – use more shades instead.
Provide generous amount of white space that is soothing to the eyes.
Now, that we’ve set the foundation, let’s talk about three ways to pick the perfect color scheme for your Infographics design service.
Stick to your company branding
if you’re creating Infographics design for work, one of the best and safest ways to choose color scheme is to stick to the color guidelines of our Infographics design company or brand. In most cases, this is not even a matter of choice!
Use the primary color as base and you can use complementing colors to match.
Choice of complementary colors
for this, you’ll require an easy-to-use generator. There are many online tools you can use to generate theme colors.
if you’re not sure which color scheme to choose, you can work with shades. Various online tools where you can play with “lightening the scheme”, or “darkening the scheme”, pick a few color codes in different shades and preserve it for future use.
Color scheme based on company logo
Choosing colors by company logo works best when used for branding Infographics. Using company colors will further strengthen your brand awareness.
2.Let content decide
Sometimes subject can be used to determine the best color for Infographics. For instance, if your Infographics is about coffee, then shades of coffee along with its complementing colors can be used.
Or you can go for colors based on the objects that are part of the Infographics to make it more meaningful. This makes the information on the Infographics very easy to consume and comprehend.
Colors instantly highlight the context and facilitate visual perception. So, selecting color scheme to match your content is like giving more context to it.
3.Draw inspiration from the natural colors
Another cool way of selecting color schemes is just to draw inspiration from the array colors of nature e.g. the colors of seasons, i.e.; trees, sea, sky etc. because, there is lesser chance of going wrong with the colors of nature.
With these 3 useful tips you are on the right road to creating Infographics that makes it easier to comprehend the message you want to convey and thus, making your work highly effective.