A minute packs a powerful impact! A minute is all it takes for you to influence people into buying your idea.
While 60 seconds may seem less otherwise, they hold prime significance if you’re someone with a business idea, vying for investors. If you’re an organization, your pitch is your highlight reel. It’s something that would define your company, it’s product/service lines and business objectives. A well-delivered pitch should ideally be a visual narrative with a perfect amalgamation of text with audio/visual and images.
An ideal pitch should be relayed to the audience like an interesting story, replete with details provided succinctly. It can be in the form of a presentation or a visually engaging explainer video.
The last thing you want to do is force your prospective investors to sit through long, drab textual representations of what you do. That would lull them to sleep!
Here are some dos and don’ts that are to be followed while delivering pitches:
1. Don’t emulate what others are doing
Companies usually stick to the the age-old tradition of identifying markets and tapping into that opportunity. What one should follow is an approach that is different from the conventional methods. Brainstorm over your ideas and conjure something entirely different while sticking to the basics!
Remember, if you use their language, you’re not doing anything different!
2. Focus on situations and how your company/ideas can help solve them
Your presentations shouldn’t entirely be “you” centric. The focus should be on the main point and only after that should you proceed to demonstrate your ideas and how they can help fix it. Try incorporating elements in your story that primarily focus on the problem and create a compelling narrative.
3. Brag, but subtly
4. Remember that less is more
Gone are the days of lengthy explanations and heavily stacked presentations. Your pitches should be short, crisp and easy to understand. If your target fails at understanding your proposition then there’s a serious flaw in your pitch!