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How an Infographic Design Adds to Social Selling


blogger - May 5, 2015 - 0 comments

The forefront of any business is the “sales” it makes. While other paraphernalia might be important to a business’ concern, the most important and highly critical criterion of a successful business is the amount of sales it generates.

Sales processes have broken barriers and traditional channels of selling are now being complemented by “social selling”. What is this new buzzword that’s all over the place?

Social selling isn’t just kickstarting a sales process with social media tools like Twitter, Facebook or LinkedIn, it encompasses a much more important meaning. It aims at building a strong personal brand employing the usage of content shared across social platforms. Affirming brand image comes with telling powerful stories and growing social connections. Social selling is what drives the future of sales in the present day era and anchors the future of your business.

To answer the question asked earlier, social selling is the process that helps social buyers (Facebook/Twitter/LinkedIn followers) and turn them into customers. Selling is not just about the sellers now, it has now shifted focus to the requirements of the customers. Businesses are adopting a new model that relies more on customer empathy than one-dimensional selling.

An important catalyst in social selling is how you attract your audience members. Design usually plays a crucial role in adding that “pull”. That’s why companies consider infographic designs as the most common tool for driving more traffic to their website.

Infographics bear attention-grabbing content and are easily shareable, which has a positive influence on your customers’ purchase decisions. Infographics also boost the awareness of your brand, manifold! With the power of going viral, an infographic catapults your brand to the top and drives more visibility to it. In today’s competitive world, it can be rightly said that an infographic design with it’s visual panache adds more substance to your business, helping convert website visitors into long-term customers.

The selling power that an infographic bestows you with is unimaginably magnanimous, allowing you to showcase your brand and its offerings, thus adding more to your sales funnel!

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