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The Process Behind Making an Animated Explainer Video


blogger - April 2, 2018 - 0 comments

Running out of patience distributing same old pamphlets for business expansion? Spending a fortune on advertising? Don’t stress it. An explainer video production company must be your pick, to set things right.

With a growing access to the Internet and life on the fast lane, videos are just the ultimate solution, for their easily accessible and mobile, and makes it impossible for any business to ignore.

So what is an explainer video?

An explainer video is an animated graphical representation of a business informing and educating the customer. The video reflects the product, services and solutions that the company represents.

Making an explainer video is a task that requires the combined effort of a creative team and days and hours of challenging work.

The formula of turning your concept to life

To make an informative video, briefings are taken from the client in the form of a project questionnaire, which includes some basic and beyond questions about the business. Then this information is converted into a script. Based on the script and characters, the client chooses a perfectly suitable and professional voiceover artist who narrates the script, which is then set in the background of the video, later.

Then comes the storyboard which is a visual representation in the form of sketches and characters, to be given to the client. The storyboard gives an idea of how the character animation and the video would turn up. Once the client is satisfied with these inputs the storyboard is then sent to the Production team, where the real magic happens, where the dance of creativity is displayed by converting the sketches into amazing graphics and then life is breathed into characters by the finesse of animators. Sound effects and music are also tastefully added to the video, which also catches a high attention volume from the customers. In other words, the storyboard is made into a High-Quality Explainer Video by a super talented creative team.

Now we come to the question, Why an explainer video?

Explainer videos are made exactly according to the need of the client, even colors, music, a background can be according to the need of the business, making it flexible.

They are low on a budget as compared to other forms of advertising

Series of doubts/questions of customer like – how are explained briefly in the form of animated presentation.

These animated videos are only 60-90 seconds long, hence making them short, crisp, and to the point.

Creativity knows no limits; hence, you can go up to lengths of beauty and imagination.

The character animation can be very entertaining and captivating for the viewers

And last but not the least, it increases your visibility online and creates chances to be on the first page of google.

Isn’t it amazing? So, what are you waiting for? Go grab your personalized animated explainer video today and make your sales skyrocket.

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