Background Score and Its Importance in Explainer Videos

Music is something we all love, appreciation for which is ingrained in us since the time we’re born till the time we die. Expression of thoughts is supported by music, so is a display of passion! Music has the power to move, motivate and steer people into action; to the extent that even advertisements feature[…]

Of Animation Videos and Investors: The Story!

Suppose you’re an investor and you have lined up 2 people both having seemingly “lucrative” ideas. While one of them has a huge pile of documents bearing his idea, the other one coolly walks in with a pen drive in his hand. You ask both of them to pitch their ideas. The first one, let’s[…]

What Your Explainer Video is Missing?

Our brains are programmed to grasping information in an audio/visual format as opposed to textual overdose; which is exactly the reason why companies spend thousands of dollars to get a neat-looking explainer video for business. While textual information doesn’t have enough recall value, business proponents make use of marketing via corporate animation videos to deliver[…]

The Power of Animation Videos in Advertising and Which Brands did it Right!

Animation undoubtedly has the power to enliven ideas, turning them into something so spectacular that it engages the audience like nothing else. The development of animation videos, right from silent cartoons, to present day “motion graphics” has led to its integration with the advertising industry. Let’s go through the history of animation in advertising: Back[…]

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