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Why Do Small Businesses Need Explainer Video?


Radhika Sharma - February 14, 2019 - 0 comments

Explainer Video Company


PitchWorx is the best animation video company. With its years of experience and expertise in the industry, their skills are proven, especially when it comes to corporate explainer videos. PitchWorx believes that an animated explainer video is a creative way to tell a story. That is why you should never neglect the importance of an explainer video as a small business owner.

Below are some of the reasons why small businesses require explainer videos:

Bring Clarity to All of Your Offerings

Animated explainer videos aim to clarify ideas, services or products with entertaining visuals and tight language. They don’t only explain some things, but also, they attract attention.

Startups and small businesses are challenged sometimes to introduce novel services or products to the market without competitors to point at.  It could make it tougher to convey to buyers what your service or product does without visual overview like explainer videos.

Highlights Company Culture

The winning personality in marketing explainer videos means showcasing company culture with images and words. Through highlighting humor, professionalism, industry expertise or no matter what personality suits your brand.

You will provide viewers a better understanding of your business without the need to add extra time, words or clutter to videos that must be kept short.

Through highlighting humor, professionalism, industry expertise or no matter what personality suits your brand, you will provide viewers better understanding of your business without the need to add extra time, words or clutter to videos that must be kept short.

Improved Search Ranking

Using explainer videos can improve visibility online, particularly in the searches that are performed on Google. In the latest algorithm of Google, a ranking factor, which weighs heavily on the search results is the time that users spend on the page.

Users who spend more time on the page will enjoy that content that means it is relevant and helpful to that search. Animated explainer videos basically add value page ranking and add time to the user visits, which is a win-win situation.

Aside from increased exposure online, you are also educating users regarding your business or brand.

It’s Entertaining for Everyone

Animated explainer videos are entertaining. It’s like you are hosting a party and you like people to have a great time and to remember that great time, so they would always want to come back. The more fun you have when making videos, you’ll also enjoy watching it.

Set Apart from Others

The competition in the world of small businesses is tough. As videos become more popular, you should not hesitate to invest in animated explainer videos. In fact, it is expected that most of online traffic will be from video content.

However, it means that businesses that don’t use videos to their advantage will not be missing sales opportunities and they will be put at a big disadvantage in competitive market.

If you are serious with beating your competitors, an animated explainer video will be non-negotiable. If you cannot explain your products effectively, there is likely competitors out there who would. So, take advantage of animated videos and set apart from your competition.

From designing web-based or mobile apps and interactive websites to creating animated videos and explainer videos and designing corporate presentations, PitchWorx can help you make the best explainer video for your small business. All you must do is to contact PitchWorx today and find out why they stand out as an explainer video company!

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